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Mercury Cabriolet - 1949-1951 | 
| The postwar revival of the ford motor company, under henry ford, saw the rapid development of new models, the most significant of which was the 1949 ford, developed at a cost of $118 million. Against the spectacular successes of the reborn ford, mercurys 1949 offering seemed a poor relation, its rounded styling outmoded by its more attractive cousin. | Specifications performance
Top speed of 86 mph
engine typedisplacement: Water-cooled, sidevalve v8
displacement 4,185 cc (4.19 l) power rating 110 hp transmission 3-speed + reverse
chassis: Pressed-steel frame; Front independent suspension by coil springs and wishbones; Rear suspension by semielliptic leaf springs; 4-wrheel drum brakes; 3,520 lbs. |
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Sales overshadowed
sales of the new mercury were eclipsed by ford as well: 1949 ford sales of 1,118,740 were an improvement of 40 percent on the previous year and completely overshadowed mercurys comparatively paltry 301,307. But it was as a secondhand car that the 1949 merc was to make its mark. It had been a well-known fact among american hot-rodders that the first ford v8s of 1932 had been the best from a performance point of view because they were built on lighter chassis.
most powerful v8
it was reasoned, then, that since the first 49 mercurys had the most powerful development of the flathead ford engine wedded to that light 32 chassis, they must be the fastest cars
available. Moreover, the slightly menacing air of the mercury, with its low styling and narrow windows, appealed to young turks who accentuated the design with chop top customizing.
One of the rarest 1950 mercwys was the cabriolet. Only 8341 were sold out of a record 334,000 cars. |
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